media picture advertising billboards

6 questions to test the honesty of your media agency

After spending a big part of my career on the advertiser side where I bought media in more than 20 countries with 30+ different media agencies. I moved to the other, darker side. And took a management position of a media agency in a developing country. I learned a lot and it made me realize how valuable it is to find an honest and reliable media agency. Picking a media agency is a long process. So you’d rather be diligent in the screening. After understanding “how do media agencies earn money” here are 6 questions to make sure your media agency …

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How Media agencies earn money

How do media agencies earn money

The main role of a media agency is fairly straight forward. A brand wants to increase its sales and/or brand awareness, and therefore gets in touch with a media agency that will help the brand on two fronts, the brand message itself and/or the media exposure. In this article, we will focus on the media buying / exposure and how media agencies earn money. So let’s imagine a brand has a 200k€ budget, here is what happens in most cases : Client and agency negotiate a fee. That is opened and stated on the IO (Insertion order). It’s a percentage of …

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Aeroflot plane

Investing in Biggest Airline in Russia

Why we want to invest to Aeroflot. Aeroflot (PJSC Aeroflot Russian Airlines) is the flag carrier and largest airline of the Russian Federation. It is an open joint stock company that operates domestic and international passenger and services, mainly from its hub in Moscow at Sheremetyevo International Airport. Aeroflot is also one of the oldest airlines in the world. It’s history started back in 1923. During the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world. Please follow and like us:

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BVB Dortmund Fans

Let’s try Borussia Dortmund GmbH

At, we bought few shares of Borussia Dortmund GmbH. With a slogan “Echte Liebe” that the club itself would translate as “Real Love”, even if “Real Passion” feels a better fit, Borussia Dortmund GmbH is a solid leisure holding with a very strong track records of good performance in the Champions League, Bundesliga and domestic cups within the last years. Here couple of elements how we based our decision : Owns its stadium. This seems to be the key. Only very few players in Europe own their stadium. It generates massive additional income. Sponsoring, concerts, national games. Most of the best …

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people on nissan car

Few indicators Nissan Motor Co Ltd could be a BUY

We decided to buy Nissan Motor Co Ltd for the following reasons. Strong financial ratios As usual, we start with the financial ratios. Looking into the Japanese automobile industry, Nissan Motor Co Ltd shows the lowest P/E together with low price to book ratio. At the same time, one of the highest net profit margin together with the best current ratio, meaning the healthiest debt level from the industry. We also feel confident about the dividend yield at the 4.55%. Coming back from a rough media pressure Over the last couple of months, Nissan Motor Co Ltd has been going through a lot …

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oldstyle tank station - gazprom

Yes, we bought Gazprom PAO. Risky

At HousewifeTrading, we decided to buy Gazprom PAO. Why would we? Russia is under political sanction and oil prices are dramatically low – even if increasing slowly last couple of months. All ratios are good – Except current ratio Looking at many companies from the same industry in Russia, but also comparing Gazprom PAO to monsters like Exxon Mobil Corporation, the financial ratios of Gazprom PAO are really solid. With the 2nd biggest market cap between similar companies in Russia, Gazprom PAO is the company with the lowest P/E ratio. Which is in general an indicator that the stock is undervalued. …

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